The Sky Sports advert would mostly be found on billboards and in TV magazines. It would also be placed on the internet, and use as some media synergy after moving images. They may used target marketing on facebook, which is when they specifically make sure a certain advert is shown to certain people, as it matches their interests.
The target audience for Rimmel is obviously women between the ages of 13 and 35, as these are the ages where women are most self conscious about their appearance. The secondary target audience may be men who are looking for presents to buy their girlfriends or wives.
The sky sports advert is aimed at men of the ages 15 and above, as they often take interest in sports. The secondary target audience may be small children who like sports.
The Rimmel advert has many lines of appeal. Firstly, the beautiful women line of appeal fits in because Kate Moss is a supermodel, and all women aspire to being ad pretty as a supermodel. She also fits in with the elite people line of appeal as she's a famous well known supermodel, so people will be a fan of her and recognize her. Finally, self importance and pride because people will want to buy the mascara to look and feel good about themselves, therefore boosting their pride. Beautiful women comes in for the secondary target audience, as husbands and boyfr
The sky sports advert uses many lines of appeal. Firstly, the successful careers line of appeal, as it shows successful sportsmen who earn millions of pounds. Also, the elite people line of appeal is used, as they are famous sports players. Finally, dreams and fantasy, because the advert is set out like it's in a dream, with a sky backdrop making the stars look like they are from heaven. The sky also connects with the title 'sky sports'.
The Rimmel advert uses several factors of persuasion. Firstly, star power, as Kate Moss is a celebrity. Also, reward power, as it promises fuller, blacker lashes if you buy the product.
The sky sports advert uses star power, as it uses famous sports players. It also uses reward power as it is suggesting you'll enjoy watching sky sports, and therfore should purchase it.
The high key lighting in the rimmel advert attracts attention to the models eyes, which is where the mascara that is being advertised is.
The sky sports advert uses high key lighting that shines through the gaps between the sports players, this gives a heavenly effect, making the advert look more interesting, and that the stars are like god is coming out from the heavens into battle.
The Rimmel advert is a low angle close up shot, which highlights Kate Moss' eyes, the main focus, in a lot of detail, drawing more attention to the product.
The sky sports advert is a long shot, so you can see all the sport players in the shot and recognize them. You see their tall bodies, which again looks like they are going into battle.
The Barnardos is a low angle close up shot to show the child in detail and make us feel more sorry for him as he looks vulnerable.
There are many technical codes used in the rimmel advert. The rimmel logo is at the bottom right of the page in bold writing, which highlights the make of the product, making the product more recognizable if the reader sees it in shops. The word 'breakthrough' connotes something new that will help you, so makes the product seem more unique and stand out from other mascaras. Also, the 'Black on Black' tagline is showing that the mascara will make your eyes super black, as repetition is used on the word black.
The writing of the tagline in the rimmel advert looks quite edgy and informal. The edginess shows that the mascara is edgy and unique. It also links in with the danger theme of the advert.
The Barnardos advert uses lower case writing, which associates with the fact that it's about children, and imitates the writing of children, giving you a better idea of what the advert is about.
The mode of address in the sky sports advert is indirect, as none of the sports stars are looking directly at the camera. They are all looking in opposite directions from each other, and away from the audience. This shows that they are busy with the sport, and shows the audience that the sport is most important to them. Again this could be linked to going out into battle.
The Barnardos advert is direct, as the child stares down at the camera. This forces eye contact with the audience and creates a relationship with the reader. This is key to the message and aim of the advert.
The rimmel advert has symbolic and cultural meanings. The colour scheme is the same colours as the product being advertised, which draws more attention to the product. The red colour connotes danger and black connotes mystery, which suggest that if you buy the product you'll seem more dangerous and mysterious. The colours are set out like a target, and the model is focused in the centre, which signifies that she is the centre and most important thing in fashion. The black biker jacket signifies toughness and rebellion, which is the brand identity.
The sky advert shows the cricket bats like weapons, like they are going into battle. The sports kits are from famous and top teams, which signify success.
The diversion in the Rimmel advert is danger, as it gives ideas of danger, and because she is famous, people want to look like her and be like her. The surveillance is that the product gives big lashes.
There are a few similarities between the adverts we have studied. The rimmel and Barnardos adverts use similar advertising techniques in their print adverts. They both use close up camera angles . They also both use dark colours in their adverts to create the right mood. The sky sports advert uses brighter colours. Overall, the barnardos and rimmel adverts are very similar, whereas the sky sports advert has little similarities to them.
